Marriott testing AI search tool

Travelers can use natural language to describe their ideal vacation and the AI tool will recommend matching destinations and home rentals

Homes & Villas by Marriott Bonvoy is now testing a search with AI tool that will match travelers with the perfect home and destination based on a natural language search describing their desired vacation. This next gen search will take travelers’ own preferences and offer a curated list of properties from the 140,000 available properties on the Homes & Villas by Marriott Bonvoy platform.

Key takeaways

• Travelers can include as little or as much detail as they’d like through this easily accessible and user-friendly search functionality;
• The results will suggest destinations and identify specific properties that meet the criteria entered in the search bar or close alternatives that meet as many of the descriptors as possible;
• In addition, the results will include useful information such as weather and things to do at the location based on the criteria, such as hiking, sightseeing, or dining. Visitors to the site will have the option to use the new or traditional search functionality.

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