Marriott wants everyone to know it’s more than just a hotel chain
The company is taking an educational approach to its advertising to showcase the various experiences across its offerings
The hotel chain is looking to use its marketing efforts now to connect its various brands including Westin, Moxie and Ritz Carlton, as well as its many boutique hotels, so that consumers understand it has more to offer than its namesake brand.
Key takeaways
- Finding a way to convey that Marriott Bonvoy has a number of experiences to offer consumers is crucial for the brand to appeal to younger consumers;
- Younger consumers don’t want a cookie cutter experience. They have to unpack all the brands and reimagine them for younger consumers that want boutique, local, different experiences.
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