Marriott wants everyone to know it’s more than just a hotel chain

The company is taking an educational approach to its advertising to showcase the various experiences across its offerings

May 12, 2023

The hotel chain is looking to use its marketing efforts now to connect its various brands including Westin, Moxie and Ritz Carlton, as well as its many boutique hotels, so that consumers understand it has more to offer than its namesake brand.

Key takeaways

  • Finding a way to convey that Marriott Bonvoy has a number of experiences to offer consumers is crucial for the brand to appeal to younger consumers;
  • Younger consumers don’t want a cookie cutter experience. They have to unpack all the brands and reimagine them for younger consumers that want boutique, local, different experiences.

Get the full story at Digiday

Related must-reads

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.