Mastering hotel distribution in a fragmented booking environment

Shifts in consumer behaviour coupled with technological advancements have disrupted the hotel distribution landscape

Dec 5, 2023

As the world becomes increasingly interconnected, the ways in which hotel guests book their accommodation are evolving. Hotels now need to extend their reach beyond traditional Online Travel Agencies (OTAs) and manage their business across a multitude of booking channels, including metasearch engines, Google Hotel Ads, and social media platforms.

Key takeaways

  • Potential guests have an array of booking channels at their disposal, making it crucial for hotels to strategically position themselves where their target audience is most active;
  • Achieving this requires a careful balancing act, ensuring that pricing and availability information remains consistent across all platforms;
  • To effectively navigate the challenges of today's hotel booking landscape, it's important for hotels to adapt and refine their distribution strategies, concentrating on key areas.

Get the full story at The Hotel Conversation

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