Meta reports travel was fourth quarter bright spot

Meta’s advertising revenue declined in the fourth quarter, travel and healthcare were the largest bright spots

Feb 2, 2023

“The largest positive contributors to year-over-year growth in Q4 were the travel and health care verticals, though both are relatively smaller verticals in absolute share,” Chief Financial Officer Susan Li told financial analysts during the company’s fourth quarter and full-year 2022 earnings call.

In another issue of interest to travel marketers, Meta said the growth of short-form reels has more than doubled in the Facebook and Instagram apps over the last six months, but the company’s monetization of them has fallen short.

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