Meta to launch Threads in the EU before the end of the year

Although Threads isn’t serving ads just yet, brands can still grow their audiences on the platform through influencer partnerships

Dec 5, 2023

Threads was not rolled out to EU countries upon its global launch in July because of the EU’s strict privacy regulations. To comply, Meta modified its product to enable users to use the app without creating a profile. A profile is required if the user wishes to publish posts, according to the Wall Street Journal.

Key takeaways

  • By rolling out to EU countries, Threads could see up to 40 million extra monthly active users, according to analysts.
  • It’s worth noting that ads on Threads are inevitable and will likely be a significant contributor to the app’s overall revenue when they do launch.

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