MMGY Global 2024 industry outlook

Given air travel has now surpassed 2019 levels, travelers are prioritizing their moment(s) of bliss – whatever those unique experiences might be

Feb 1, 2024

In 2024, MMGY Global research shows that travel intent remains steady, despite rising travel costs and in defiance of many predictions. No longer driven by the need to travel just because they finally can, travelers are looking to elicit specific feelings when they select a destination and plan their experience.

Key takeaways

  • Travelers are looking to immerse themselves in other cultures, and brands that can find novel ways to fill their need will benefit;
  • While sustainable tourism remains an important topic, it’s evolving into a more holistic approach to create destinations that can successfully weather the test of time;
  • As AI is used with varying degrees of success by the media, journalists and consumers are searching for proof of humanity and authenticity in the content they create and consume.

Download the full report at MMGY Global

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