More than one-third of leisure travelers have used GenAI tools

Travelers are finding to be useful in their planning processes, according to new research

Nov 13, 2023

The management consulting firm Oliver Wyman surveyed more than 1,000 travelers in the United States and Canada in August to learn more about the consumer attitude toward generative AI.

Key takeaways

  • Of the travelers who used one of these chat tools, 84% were satisfied and more than half took most or all of the recommendations provided by the AI;
  • And it goes beyond just trying the technology. The research found that 54% of leisure travelers already trust generative AI for travel inspiration and planning purposes and 81% of them said they would book based on its recommendations;
  • There are some features that were more important to travelers, including comparative pricing, the ability to book all trip aspects in a single place and the ability to integrate loyalty programs.

Get the full story at PhocusWire

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