More travelers valuing skills, knowledge of travel advisors

Business is booming, and travel advisors continue to be a vital part of the travel industry

Jun 2, 2023

New data from the American Society of Travel Advisors (ASTA) shows travelers are increasingly looking to travel advisors to book their next trip, with 27% of member advisors saying that over half of their clients are working with a travel advisor for the first time.

Key takeaways

  • Over two-thirds of advisors are saying their clients are more likely to travel to an international destination than last year;
  • 86.8% of travel advisors fear flight delays and cancellations will affect client’s travel plans, more so than inflation and the rise of cost to travel;
  • Top destinations travel advisors are selling include Europe, Caribbean, and Alaska.

Get the full story at ASTA

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