More U.S. travelers are turning to travel advisors

An ASTA survey found that 50% of travelers are more likely to use a travel advisor now than they were in the past

Apr 17, 2023

More travelers say they are likely to turn to a travel advisor today than they were a year ago, according to new consumer research from ASTA.

Key takeaways

  • Millennial and Gen-Z consumers consider travel their top discretionary purchase this year;
  • 62% strongly agree that “There’s no social media substitute for going out and seeing the world;”
  • 30% of Americans have some type of international travel plans in 2023 with Millennials and Gen-Z travelers being the most-eager to travel abroad in the short term.

Get the full story at ASTA

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