New values of travel opening up opportunities for hotels

For the travel and hospitality industry, 2023 should be the year of transformation

Feb 3, 2023

New research sees family and friends as a destination attribute and the sense of belonging as an ultimate value of travel becoming more important after the pandemic.

Key takeaways

  • Tourism and hospitality practitioners should focus on the quality of demand rather than the quantity of demand;
  • Hoteliers should not focus on increasing room occupancy but on developing new experience offers that can maximize Total Revenue per Occupied Room (TRevPOR) and Gross Operating Profit per Available Room (GopPAR).

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