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OTA demand reshuffle accelerates

Expedia gains share while Trip.com, Hotelbeds, and Despegar surge, putting pressure on Booking.com and others

Nov 14, 2025

New data from the Cloudbeds–Duetto Hotel Market Pulse shows a clear redistribution of room-night volume across major OTAs in early 2025. Expedia strengthened its position, while Trip.com, Hotelbeds, and Despegar saw outsized growth — largely at the expense of Booking.com, Agoda, and Vrbo.

Key takeaways

  • Expedia accelerates: Room-night volume rose nearly 12% year over year, signaling stronger traveler acquisition and loyalty pull.
  • Secondary OTAs surge: Trip.com, Hotelbeds, and Despegar each grew by more than 35% compared with 2024.
  • Booking.com loses relative share: Booking.com, Agoda, and Vrbo all saw declines, marking a meaningful shift in market dynamics.
  • Demand diversification returns: Travelers are spreading bookings across more platforms instead of concentrating on one dominant OTA.
  • Strategic implications for hotels: Channel mix, commissions, and source-market patterns will need recalibration as the OTA landscape diversifies.

Get the full story at Cloudbeds

Read also Expedia sharpens its hotel pitch as OTAs diverge on strategy

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