OTAs gear up for fresh competition

Booking.com and Expedia are likely to start seeing more competition in future from upcoming China-based group Trip.com

Feb 26, 2024

The US listed business includes Trip.com, its international platform, flights business Skyscanner, plus in China, its Ctrip platform and Qunar travel services business. While still a predominantly China-oriented company, there are clear aspirations to add more country markets and shift to becoming a truly global player.

Key takeaways

  • At Trip.com, the return of Chinese travellers helped revive the business, sending the core OTA business volume up almost 130% in 2023;
  • Domestic hotel bookings were up more than 60% compared with pre-pandemic levels, with outbound bookings up over 80%;
  • Currently, Trip operates in 39 country markets, and it is focused strongly on expansion outside its home Chinese market, to become a leading player in the Asian market and in the global market in three to five years.

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