OTAs spread their distribution wings
New Phocuswright report suggests greater cross-sector collaboration between travel and consumer finance
Although outside players are plugging into online travel companies’ platforms, it is mainly the OTAs that will reap the rewards of this trend, according to Phocuswright.
Key takeaways
Non-travel brands, such as financial institutions, retailers and loyalty clubs, are now partnering with OTAs to sell travel;
Over the past two years, several have launched travel booking platforms or announced ambitious plans to do so;
This trend is set to benefit the big brands in the OTA space, as many “outside” companies will simply be tapping into their various plug-and-play models without needing much experience or expertise in the travel sector.
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