Outdoor lodging brands breathe fresh air into industry
From RV hookups to luxury tents with indoor plumbing, the “outdoor hospitality” category of lodging brands is diverse and growing
Often corralled as part of the alternative accommodations segment, brands such as Under Canvas, Autocamp, Loge, Collective Retreats and Campgrounds of America share a common appeal to travelers looking for outdoor experiences. But as the segment matures, it is diversifying both in products and in the investors backing the brands.
Key takeaways
- While the idea of sleeping in the great outdoors is nothing new, outdoor hospitality as a segment is booming now as travelers seek more authentic stay experiences post-pandemic;
- The major shift in the outdoor hospitality segment in recent years has been its diversification on price points, with many now offering high-end glamping offerings;
- Some brand’s food and beverage, wellness, experiences and amenities program, and concierge platform take glamping to the next level.
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