Overcoming booking abandonment through hotel website personalization

The average hotel website converts somewhere between 1.5-2.5%, lower than other popular e-commerce industries

Jun 1, 2023

Hotels can lose millions of dollars in revenue due to abandonment, especially when you also consider that guests may book a room before delaying payment, and then canceling altogether.

This means the room was unable to be booked for the 24-48 hour period in which the guest was deliberating upon and ultimately abandoning their purchase.

With direct bookings performing strongly in the market and seemingly on track for further growth, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment.

Get the full story at The Hotels Network

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