Payments: The overlooked touch point of the guest journey
There needs to be an improvement in the understanding of payments and the impact it can have to drive automation and guest experiences
Hotels have a very keen sense of what the customer wants, far more than other businesses, and that is already a huge step in the right direction. Taking that information and applying it to payments is a big advantage.
Key takeaways
- Hotels typically accepted credit cards and maybe one or two of their local payment methods, but when your guests are coming from all over the world, why not offer their preferred payment method from back home?
- Hotel guests are expected to provide payment information multiple times during their journey, and it is unpleasant and inefficient;
- Seamless communication and integration of payments across multi-channel throughout a hotel can greatly enhance the quality of a guest’s experience.
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