Place based marketing strategies for hotels

Best Western on how leverage hotel location in your hotel's marketing efforts to generate incremental revenue

Dec 12, 2023

The success of a hotel often depends on its location. Whether it’s nestled in a national park or centered in a bustling city, location plays a pivotal role in attracting guests

Key takeaways

  • Understanding guest interests is crucial. Hotels in sports-centric locations, for example, tailor their marketing to attract sports fans, creating a stronger personal connection.
  • For luxury hotels, highlighting the exclusivity and unique aspects of their location can add an extra layer of appeal and intrigue for guests.
  • Hotels like those along Route 66 exploit unique opportunities by being the sole option in some regions. This strategy creates a unique selling point that can attract guests.

Get the full story at HSMAI

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