Place based marketing strategies for hotels
Best Western on how leverage hotel location in your hotel's marketing efforts to generate incremental revenue
The success of a hotel often depends on its location. Whether it’s nestled in a national park or centered in a bustling city, location plays a pivotal role in attracting guests
Key takeaways
- Understanding guest interests is crucial. Hotels in sports-centric locations, for example, tailor their marketing to attract sports fans, creating a stronger personal connection.
- For luxury hotels, highlighting the exclusivity and unique aspects of their location can add an extra layer of appeal and intrigue for guests.
- Hotels like those along Route 66 exploit unique opportunities by being the sole option in some regions. This strategy creates a unique selling point that can attract guests.
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