Points-based loyalty program isn't in the cards for Airbnb
Best loyalty program is 'building a product people love,' CEO Chesky says
Just days after Expedia Group touted record growth of its loyalty program and said it's a long-term driver of retaining high-value guests, Airbnb CEO Brian Chesky said that type of points-based program isn't in the cards for his company.
"We generally have a slightly different approach to distribution where we think just continually innovating our product is great," he said. "The best loyalty program is building a product people love so much they want to come back. We don't have to pay them to come back."
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