Potential rise of fake reviews in travel

AI-generated fake reviews pose a significant threat to the travel industry

Feb 6, 2023

One of the primary reasons why AI-generated fake reviews are a threat is that they can be highly convincing and difficult to distinguish from genuine reviews. AI algorithms can analyze real reviews and then generate similar, but fake ones that can appear authentic.

Key takeaways

  • Sway customer opinions and decisions, leading them to make a decision that might not meet their expectations;
  • Significantly impacting a business’s ranking and visibility on review platforms;
  • Implement stricter verification processes for online reviews.

Get the full story at Travel Daily News

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.