Potential rise of fake reviews in travel

AI-generated fake reviews pose a significant threat to the travel industry

Feb 6, 2023

One of the primary reasons why AI-generated fake reviews are a threat is that they can be highly convincing and difficult to distinguish from genuine reviews. AI algorithms can analyze real reviews and then generate similar, but fake ones that can appear authentic.

Key takeaways

Sway customer opinions and decisions, leading them to make a decision that might not meet their expectations;
Significantly impacting a business’s ranking and visibility on review platforms;
Implement stricter verification processes for online reviews.

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