Privacy ranks as top hotel AI adoption concern

According to a new study, 52% of U.S. hotel marketers list privacy as their top concern regarding the adoption of artificial intelligence for hotels

Feb 23, 2024

Privacy concerns often stem from how companies collect, store, and use consumer data for marketing purposes. With AI’s ability to analyze large datasets, there’s an increased risk of sensitive information being mishandled or used in ways that violate consumer privacy.

Key takeaways

  • Establishing clear internal guidelines and policies around AI usage in marketing can help ensure ethical practices and compliance with laws;
  • It’s a crucial step not just for compliance but also for building trust with consumers and ensuring responsible utilization of AI;
  • Effective AI integration in marketing demands not just technological capability but also strategic clarity.

Get the full story at Hotel Business

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