Re-imagining hotel marketing

As the hospitality industry becomes more competitive, the role of the sales and marketing department has never been more crucial

Jun 8, 2023

As technology continues to reshape the hospitality industry, hotels must embrace innovative marketing strategies alongside fundamental practices to stay competitive and drive revenue growth.

Key takeaways

  • By leveraging virtual reality, voice search, AI-powered chatbots, and the Metaverse, hoteliers can create immersive experiences, streamline booking processes, and engage with customers in new and exciting ways;
  • Focusing on the essentials like a user-friendly website, search engine optimization, social media engagement, content marketing, and data-driven revenue management ensures a solid foundation for success;
  • By staying ahead of the curve and balancing cutting-edge technologies with proven fundamentals, hotels can unlock new revenue streams and ensure long-term success in the ever-evolving world of hospitality.

Get the full story at Florida Atlantic University

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