Review-gating will get your hotel banned from Google

Review-gating is increasingly becoming a risky proposition for hotel operators

Mar 28, 2023

Hotel guest review gating is when a hotel tries to control the reviews they receive by first asking guests about their experience and then only encouraging those with positive feedback to post their reviews online. This way, the hotel can improve its online reputation by showcasing more positive reviews and limiting negative ones, making it seem like a better place to stay than it might actually be.

Key takeaways

Google and OTAs have guidelines that prohibit businesses from filtering or manipulating reviews, as this practice can create a false impression of the business's performance and quality;

Review-gating examples involve various methods that businesses use to manipulate their online reviews by encouraging positive feedback and discouraging negative feedback.

Get the full story at Lodging Interactive

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