Revolutionizing hotel sales today and tomorrow

The digital pressures on companies continue to rise as consumer expectations for a seamless, omni-channel journey has become the norm

Oct 11, 2023

The buyer’s journey has evolved, and they are not beginning their search with a sales conversation or even by visiting brand.com. By the time that you’re able to touch a customer, they have likely gathered 3rd party research and have a good idea of what they think they want. This functionally means that your sales process needs to evolve to capture as much information you can from a prospect’s digital footprint before your sales team has their initial contact, which is deeper down the sales funnel than in the past, says Mike Francis, Business Consulting Manager at ZS about his upcoming presentation at the HSMAI Sales Leader Forum.

Get the full story at HSMAI and read Francis' article on Demand Centers at Harvard Business Review

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