Self-directing the hotel room experience
The guest experience is evolving. New expectations, new travel styles, and with that, new innovations - especially in the hotel room
A recent Hotel Business Hot Topics session titled "Home Suite Home: Self-directing the hotel room experience," focused on discussing the dynamic nature of the guestroom experience.
Key takeaways
- The key focus for most hotel brands right now is streaming, casting and accessibility to their TV by using their mobile device, making the guestroom most similar to the home experience;
- IHG is offering a new way for guests to consume content with its recent announcement to launch Apple Play, with the ultimate goal to make it as easy as possible for the consumer to consume content;
- While there is a meaningfully large percentage currently connecting their phone to the hotel TV, most consumers are still watching live TV channels, according to a recent DirectTV survey.
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