Setup your hotel’s online presence for exposure

A 25-point checklist is intended to identify gaps in your total online digital strategy for most branded hotels

Feb 7, 2024

Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel needs both exposure to the right target audience as well as a consistent presence to get them to check rates then book.

Key takeaways

  • Define what makes your hotel unique against the competitive set as well as other hotels in your name brand. Remember, not all guests know your “brand standards” and most guests need to have information repeated to them;
  • Unique Selling Propositions in the content of your hotel website, your on-page search engine optimization strategy, imagery, copy in your ads, social media and prominent throughout your entire online presence;
  • Content is relevant and up to date, including relevant Demand Generators that might have changed during the pandemic. Ensure amenities are accurate across all channels, including OTAs and local listings like Google My Business.

Ge the full list at Cogwheel Marketing

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