Shangri-La launches ultra-luxury hotel brand

Shangri-La Signatures offers a deeply curated experience rooted in local culture, craftsmanship, and wellness - redefining what soulful, contemporary Asian hospitality can be

Shangri-La Group has officially launched its new ultra-luxury brand, Shangri-La Signatures, with the debut of The Silk Lakehouse, Shangri-La Hangzhou, located on the tranquil shores of UNESCO-listed West Lake. This launch signals a reimagining of Asian luxury, where heartfelt hospitality, cultural heritage, and refined artistry converge in a soulful, deeply personal retreat.

Key takeaways

Launch of Shangri-La Signatures:

• A new ultra-luxury brand redefining modern Asian hospitality.
• Focus on cultural authenticity, human connection, and intentional design.
• Properties envisioned as refined private residences with artisan collaborations.

The Silk Lakehouse, Hangzhou – flagship property:

• Inspired by Jiangnan silk merchant homes.
• Designed by Gert Voorjans and Lázaro Rosa-Violán.
• Architecture and design echo Hangzhou’s poetic landscape and heritage.

Cultural and historic touchpoints:

• Built on the site of the former Xiling Hotel, which hosted dignitaries like Nixon.
• Incorporates restored historical artworks like Zhou Jinyun’s sculpture from 1971.

Intuitive, personalised guest experience:

• 68 rooms and suites with AI-responsive amenities and tranquil views.
• Personal Host Programme offering bespoke cultural itineraries and immersive crafts.

Wellness Integration:

• Grotto-style pool, Tai Chi, sunrise yoga, and in-room meditation experiences foster holistic wellbeing.

Culinary excellence:

• The Living Room by Alan Yu: East-meets-West cuisine with Michelin-level refinement.
• Golden Silk: Reimagined Hangzhou and regional Chinese dishes.
• Tea House: Song Dynasty-style tea tastings.
• The Living Room by SANYOU: Creative cocktail bar featuring local spirits.

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