Shiji ReviewPro releases Annual Global Hotel Review Benchmark Report for 2022
6.1 million guest reviews across five global regions were analyzed to create a unique glimpse into the state of guest satisfaction in 2022
The global hospitality technology innovator Shiji just released the Global Hotel Review Benchmark Report for 2022. 6.1 million guest reviews across five global regions were analyzed to create a unique glimpse into the state of guest satisfaction in 2022.
Key takeaways
- Review volume has gone some way to recover in 2022 over 2021 but is still lagging compared to 2019;
- Booking.com has dominated the review source landscape yet represents the most negative sentiment in the guest reviews it generates;
- Hoteliers are responding to more reviews than ever but response time and strategy can be improved.
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