Social Media becoming less ‘social’ and more ‘media’

With the heavy shift to video, it’s less about the social graph and more about the entertainment you’re creating

Nov 25, 2022

Increasingly, Instagram's and TikTok's algorithms are defining what we see in each app, and in that respect, it’s more about straight-up entertainment than it is about staying up to date with your friends.

Key takeaways

  • We’re at an inflection point where it’s less about the connections we’re making with people, and more about the content we’re creating;
  • TikTok has film publishers and a film audience. It’s not at all like Facebook, Instagram or Twitter. It’s more like a TV channel or Netflix than a social platform;
  • That variance in perspective also shifts the way that marketers need to consider the app.

Get the full story at Social Media Today

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