Social media’s rising influence on the travel industry

The influence of social media is much more present when you look at younger generations

Jan 23, 2023

The use of social media as travel inspiration surpassed more traditional outlets, such as travel agents (29%), media publications such as newspapers or magazines (26%), and entertainment, like TV shows and movies (25%).

Key takeaways

  • For consumers under the age of 40, 50% of them say they use social media as a source for inspiration, a very close second to family (52%);
  • For Gen Z, social media is the number one most popular source of inspiration, with 53% saying they turn to social for inspiration.

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