Sojern acquires VenueLytics
Travel marketing platform Sojern has announced the acquisition of VenueLytics, the guest experience platform for hospitality
The company will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform. It will enable Sojern to expands its engagement across the entire guest journey through VenueLytics' technology that includes an AI-powered virtual concierge, real-time guest feedback and digital reputation management tools.
Key takeaways
- VenueLytics’ solutions also serve hotels, resorts, chains and casinos with a guest marketing suite for email and text promotions to aid marketing, operations and front-desk teams;
- With these additional features, Sojern can now help marketers find, attract, convert and engage travellers throughout their journey;
- Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences.
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