Spanish OTA Destinia acquires Travel Republic
The company is xpanding into the UK market by leveraging two established local brands
Destinia has acquired the UK consumer travel brands Travel Republic and Netflights as part of its strategy to enter the British market. The brands were previously owned by Dnata Travel Group, which had announced plans to wind down its involvement following a strategic review of its UK portfolio. Destinia plans to continue operating both brands, focusing on service continuity while integrating its own technology and operational capabilities. The move positions Destinia to expand internationally by leveraging well-known UK brands with existing customer bases.
Key takeaways
- UK market entry via acquisition: Destinia is entering the UK market by acquiring established B2C brands rather than launching a new consumer brand from scratch.
- Brand continuity assured: Destinia has committed to maintaining existing services and honoring all confirmed bookings, aiming to preserve customer trust during the transition.
- Technology and scale integration: The acquired brands will be supported by Destinia’s technology and operational platform to improve efficiency and expand offerings.
- Mediterranean destination focus: Destinia plans to broaden holiday and flight options, particularly to destinations such as Spain, Portugal, Italy, Greece, Turkey, Egypt, Morocco, and Tunisia.
- Leadership emphasis on trust: Destinia CEO Ricardo Fernández highlighted the importance of preserving the booking experience and long-term customer relationships built by Travel Republic and Netflights.
Source: Destinia
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