The death of Twitter in destination marketing
Twitter has been the must-have platform among tourism agencies for the last decade
The platform continues to decline in relevancy for destination marketers, because of its ineffectiveness at audience reach and engagement, politicization and competitors offering better storytelling capabilities.
Key takeaways
- Twitter serves primarily as information and news distribution now;
- The audiences that follow tourism agencies on Twitter tend to be more local;
- Destination marketers now focus mainly on TikTok, Instagram and Facebook for their storytelling strategy.
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