The future of brand discovery
Google is still the dominant, but shifting consumer behaviors have changed the world of search as we know it
Social media and e-commerce have become mechanisms for consumers to discover and purchase new items, without leaving their preferred apps and platforms.
Key takeaways
- Any social platform with a search bar has discovery and SEO potential;
- Younger generations in particular tend to view short-form videos results as more useful in their search and discovery process;
- People are more likely than ever to discover a product for the first time and immediately purchase it.
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