The future of travel is frictionless

Travelers are looking for a combination of technology- and human-led solutions to reduce travel’s greatest stressors

Dec 5, 2022

According to a new Hilton report, people are looking for easy, convenient ways to meet their needs. They want to adopt digital solutions for transactional activities and to have more choice and control to personalize their stay.

But they also crave a personal touch - a hotel team member who will recognize them, engage with them, call them by name, and answer their questions thoughtfully.

Key takeaways

  • 26% of Hilton’s global survey respondents said they anticipate hotel technologies will be important for a seamless stay;
  • One example: The ability to confirm connecting rooms drove 1.5 million nights being booked between the feature’s launch in June 2021 and September 2022;
  • Hilton’s Digital Key, which allows users to bypass the front desk and go straight to their room for a contactless check-in experience, also surged in popularity.

Get the full story at Fast Company

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