The Google Hotels funnel

An in-depth look at the metasearch funnel from the highest, least understood level, where your prospects are, to the lowest level, where the bookings you receive take place

Apr 25, 2024

If you're a hotelier looking to improve your metasearch visibility, start by familiarizing yourself with the six stages of the marketing funnel and thoroughly understanding all of your campaigns' metrics, not just a select few.

These six stages include: Opportunities, Engaged Opportunities, Qualified Impressions, Impressions, Clicks and Bookings/Conversions.

Don't settle for just knowing the metrics from the impression stage onward. There are numerous areas for improvement at the top of the funnel that shouldn't be overlooked.

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