The hotelier’s guide to fixing parity
The more your direct price is undercut by OTAs, the lower your conversion rate is likely to be
Triptease data gathered from over 10,000 properties shows that click-through and conversion rates increase by around 2.5x when you have the cheapest rate compared to when you’re undercut by OTAs.
- In this brand new guide we’ll be outlining best practices for monitoring parity issues, but also taking a look at some of the behaviors that high performing hotels do outside of their parity monitoring tool;
- Working in this way allows you to change the nature of your OTA relationships and ultimately take full control of your online price distribution.
Download the guide at Triptease