The hotelier’s guide to hybrid hotels
The Hybrid Hotel Model refers to a blend of the traditional in-person services offered with new technological solutions that serve guests and complete back-of-house processes
Part personal service, part automation, and part self-service, this new model is shaping the hotel experience and it is up to us hoteliers to adapt to it and ensure that it works for both them and their guests.
It isn’t a new process, as now-common technologies such as elevators and washing machines have been around for a while. Recently, however, what has evolved at a quick pace is software-based automation, having started with PMS software for the front desk and now powering nearly every department of a hotel.
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