The impact of social media on travel expectations in Americans

A recent survey among 2,000 American travelers reveals that most respondents have unrealistic expectations of their travels, thanks to social media

May 15, 2023

Only 45% of those surveyed reported that their most recent trip met or exceeded their expectations. These findings suggest that managing travel expectations is becoming increasingly important.

Key takeaways

  • 72%t of respondents believe that social media played a significant role in setting their expectations too high - especially Instagram, which is known for presenting unrealistic expectations through editing and glamorization;
  • One of the biggest letdown while traveling with family and friends has been the food, because America has done an exceptional job replicating and even improving the native cuisine of other countries;
  • Instead of relying on social media to find epic things to do, more turn to realistic and helpful travel blogs for information.

Get the full story at Wealth of Geeks

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