The new playbook for hotel demand generation
How data, automation, and alignment are redefining revenue growth in hospitality
The Amadeus Hospitality Demand Generation Playbook outlines how hotels can move beyond short-term marketing tactics toward a fully integrated strategy that unites marketing, sales, and revenue management. It emphasizes data-driven decisions, digital optimization, and guest-centric engagement to build sustainable demand and long-term profitability.
Key takeaways
- Integrated approach: Success comes from aligning marketing, sales, and revenue teams to create a unified demand engine rather than isolated campaigns.
- Five-stage framework: The playbook defines a complete demand cycle — from market understanding and traveler attraction to engagement, booking, and post-stay loyalty.
- Data-driven insights: Predictive analytics, traveler segmentation, and real-time performance tracking enable smarter pricing and more precise targeting.
- Optimized digital presence: Hotels must strengthen their SEO, social, video, and metasearch strategies to guide guests from inspiration to direct booking across devices.
- Direct booking focus: A strong website, mobile-friendly booking engine, and exclusive offers help hotels reduce OTA dependency and increase profit margins.
- GDS as a strategic lever: Travel agent channels remain vital for corporate and group segments, offering global visibility and high-conversion bookings.
- Automation and AI: Automating repetitive tasks and leveraging machine learning enhances personalization, operational efficiency, and staff well-being.
- Loyalty beyond discounts: Personalized communication, member benefits, and consistent storytelling turn satisfied guests into long-term advocates.
- Core message: Demand generation is no longer just about filling rooms — it’s about creating a sustained cycle of awareness, engagement, and loyalty powered by data, technology, and collaboration.
Get the full story at Amadeus