The role of profitability data in hotel benchmarking

No benchmarking experience can be considered comprehensive without frequent insight into the bottom line, according to STR

Nov 14, 2023

In the end, you are not taking your revenues to the bank. You are taking the profits you cleared after covering expenses. The path to optimizing those profits is a comprehensive benchmarking strategy, one that pairs top-line and bottom-line insights as well as the ability to look at the past and future in a single source of truth for all stakeholders.

Key takeaways

  • P&L data and insights enable you to supplement key top-line metrics and measure the impact of top-line decisions on profitability relative to the industry and competitive sets;
  • Understanding the complete picture of your operating performance means you are ready to identify strengths and weaknesses for every department that produces revenues or expenses;
  • That is when you can implement strategies to boost returns.

Get the full story at STR

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