The tragedy of Google Search

With a landmark antitrust trial under way, a giant of the modern web is buckling under its own weight

Dec 5, 2023

Unlike its streamlined, efficient former self, Google Search is now bloated and overmonetized. It’s harder now to find answers that feel authoritative or uncompromised. Using Google once felt like magic, and now it’s more like rifling through junk mail, dodging scams and generic mailers.

It’s fitting, then, that as the shine has worn off, Google has also found itself in an unusual moment of vulnerability. The company is on trial and scrambling internally to maintain relevance in the generative-AI era.

Get the full story at The Atlantic

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