The woman behind Hyatt’s community-centric push

Shaking things up in the hospitality space includes not shying away from conversations of diversity, equity and inclusion

Feb 1, 2023

Crystal Vinisse Thomas is vice president and global brand leader for Hyatt Hotels Corp., and has more than a decade of experience in hospitality and branding.

She is shaking up hospitality by leading with authenticity. “Our tagline is ‘Be you, See you, Do you - Not Some Basic Hotel,” and people saw that and were like, are you sure you want to say this? Yeah, because that’s what people would say in real life to real people.”

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