THN’s Global Hotel Direct Booking Rankings
New report by The Hotels Network unveils the hotel brands leading the way in terms of benchmarking and direct channel growth
Drawing upon a vast dataset collected from a network of over 19,000 hotels, this ranking utilizes the Direct Booking Index (DBI) to measure the direct booking performance of hotel brands in 2022. To facilitate the study, the brands were categorized into three groups (small, medium and large) based on the number of properties within each chain. Furthermore, an additional ranking was established at the individual property level to provide a comprehensive analysis.
Get the full report at The Hotels Network