TikTok enters the search ad market, challenging Google and Microsoft

The company's ad platform may offer more competitive pricing and better ROI than Google’s platform

Mar 10, 2023

TikTok is preparing to launch its own search ads platform, which will allow advertisers to bid on specific keywords and phrases related to their products or services.

Key takeaways

  • By entering the search ads market, TikTok is looking to capitalize on this growth and provide a new advertising platform for businesses looking to reach younger, more engaged audiences;
  • Studies suggest almost 40% of young people searching for a lunch spot would do so on TikTok or Instagram rather than Google Maps or Search;
  • TikTok’s ad platform is likely to offer more robust audience targeting options than Google does, allowing advertisers to reach users based on their interests, behaviors, and demographics.

Get the full story at Search Engine Land

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