TikTok marketing for hotels

TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality

Jun 20, 2023

Hotels can take advantage of TikTok marketing opportunities to boost business, increase conversions, direct more traffic to their website, deepen their audience reach, build brand awareness, and more. But it goes well beyond simply creating an account and posting organically.

Key takeaways

  • Hotels can utilize In-Feed Ads to tell brand stories and highlight their hotel;
  • TopView, dubbed "TikTok’s biggest billboard," places videos at the top of users' feeds;
  • Through a Branded Hashtag Challenge, hotels can encourage TikTok audience members and guests to complete specific challenges.

Get the full story at Cvent

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