TikTok provides insight into its impact on product discovery

Amid uncertainty about its future in the U.S., the company aims to underscore its importance to brands by emphasizing its role in product discovery

May 8, 2024

According to a new study conducted by Material, in partnership with TikTok, 61% of TikTok users discover new brands and products on the platform, which is 1.5x more than other platform users.

Key takeaways

  • TikTok's impact on the broader social media landscape cannot be overstated, as its intuitive algorithms engage users by showing them personalized content every time they use the app, keeping them engaged;
  • And that apparently includes products, with TikTok's advanced matching systems able to highlight relevant items based on user preferences;
  • As TikTok's younger audience ages, there's an increasing opportunity to connect with them where they are, ensuring your products stay top of mind.

Get the full story at TikTok

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