TikTok’s engagement rate soars above the competition
Travel brands grabbed the bronze on TikTok and earned about 150% the engagement rates as the median industry
TikTok is proving impactful over its competitors, pulling a higher per-post engagement rate (5.69%) than those of Twitter and both Meta’s Facebook and Instagram, according to Rival IQ’s Social Media Industry Benchmark Report, which analyzed 2022 social media performance.
Key takeaways
- Facebook and Twitter post engagement rates were relatively flat compared with the previous year;
- Instagram’s engagement rate came in at 0.47%, dropping 30% year-over-year, its third consecutive year of decline;
- Seasonal travel and destination hashtags performed especially well on Instagram, Twitter, and TikTok.
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