TikTok's influence on travelers increased by 10% in 2022

Many business’ in the travel sector have used TikTok to reach a global audience due to the nature of the app

Jan 13, 2023

TikTok has grown to the seventh largest social media network in the world in recent years and in 2022 its influence on travelers increased by 10 per cent according to a recent survey by MMGY Global.

Key takeaways

  • The survey states 34 per cent were influenced by the app, whereas Google has moved down in some ways;
  • Early decision making is where a lot of travelers talk about how TikTok influences their decision of where to go and where to stay;
  • Booking.com’s TikTok account racked up 7.4 million views, over 30 times its follower base of 233,000.

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