TikTok’s undeniable impact on travel and tourism

Many members of Gen Z are bypassing Google and turning to TikTok as their search engine

Apr 4, 2023

MGH's survey revealed that TikTok - with its recently announced 150 million users in the U.S. (or a little less than 50% of the entire U.S. population) - has an undeniable impact on the travel and tourism industry.

Key takeaways

  • TikTok’s influence doesn’t just stop at the discovery stage for its users. The social media platform is driving actions as well, with 35% of its users visiting a new destination after seeing it on TikTok;
  • While users spanning all generations are inspired by TikTok to visit new places, the millennial generation is particularly influenced by the social media platform when it comes to their travel plans;
  • Not just destinations can tap into TikTok’s influence on its users - resorts/hotels can benefit from the viral app as well, with 32% of users booking a resort or hotel they saw on TikTok.

Get the full story at MGH

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