Top hotel guest review sources in 2022
Booking.com was the go-to source most guests chose to leave their reviews across all the regions analyzed
TrustYou looked at top guest review sources in 2022. Discover where the guests preferred to leave feedback globally, in EMEA, APAC, and the US.
Key takeaways
- Compared to 2021, Booking.com has significantly strengthened its position in the global market, with early six out of ten reviews globally came from this platform;
- With a more distributed geographical representation than the other OTAs, Booking.com saw its success coming from increased demand, the rising popularity of its mobile app, and significant growth in upselling activities, especially airline tickets;
- Except for Google, which registered a three point increase in review share compared to 2021, all other third-party review sources reported a slight decrease at the global level.
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